Paid-to-free
DocuSign → Documenso$0/yr
DONE — adopted 2026-07-04. ~$480/yr banked. Realtor agreements and intake docs route here; loan disclosures stay in the LOS until investor requirements are checked in writing.
MillionVerifier → Reacher$100/yr
Deployed + vetted 2026-07-05, pilot run: flags invalid/syntax/dead-MX outright; catch-alls marked unverifiable (same physics as MillionVerifier — no accuracy lost by switching, and it's free). Spec 018 email-hygiene script built + Sunday-scheduled (60-day verdict cache; validates both CRMs + Mallory's list). First full pass handed to Jesse — CRM Supabase + VPS SSH reads were denied in-session. Cutover (retiring MillionVerifier: write-back + admin page) is the remaining decision, after 018 runs a few weeks.
Google Analytics → Umami$0/yr
Not a money swap — an ownership one. First-party, privacy-clean analytics for truebluelending.net and the client rate pages, self-hosted on the VPS. No Google script on pages borrowers visit.
Mailchimp-class sender → Listmonk$240/yr
Today's partner promo went out one-by-one through Gmail and most of it bounced. When partner campaigns become regular, Listmonk + a verified list is the graduation path.
Typeform → Formbricks$300/yr
Client intake forms; revisit when a form need comes up.
On the table≈ $640/yr